SubtitleFlow
About

One craft, done properly

SubtitleFlow LTD writes, checks and times subtitles for video that customers already have. Not video production and not translation: captioning, and the standards that make a caption worth having. What is promised is the work itself, which is that the text is checked against the recording and that anything which cannot be made out is marked rather than filled in.

The specialism

Why captioning is its own job

Turning speech into text is the part everybody pictures, and it is the smaller half of the work. The rest is deciding where a sentence breaks so the second line does not give away the joke, how long a cue holds for the amount of text in it, whether a sound matters enough to describe, and how a name is spelled the first time and every time after.

Those decisions are what separate a file somebody can follow from one that is merely present. They are also invisible when they go right, which is why they tend to be the first thing dropped when captions are treated as a formality.

The videos this suits are the ones that were expensive to make and are watched with the sound off: interviews, recorded talks, training material, product walkthroughs, anything going onto a feed that plays muted by default, and anything that has to be usable by a viewer who is deaf or hard of hearing.

  • What was said, not what would read better

    A caption is a record. Where somebody repeats themselves, loses a sentence or uses a word we would not have chosen, the file follows the recording. Tidying is a separate decision and is only made when you ask for it.

  • A gap is marked, never filled

    Where speech cannot be made out, the file says so. Guessing at a word produces a caption that is fluent and wrong, and the person who finds out is the viewer.

  • Your spellings, every time

    Names, places, products and terms come from the list you send, and stay consistent through the whole file. Where no list comes with the video, the spellings are worked out and put to you rather than assumed.

  • Timed to be read, not to fit

    Cue lengths follow the amount of text in them. It is the difference between subtitles somebody can follow and subtitles that are technically present.

Plainly

What this company does not do

Said here rather than discovered at delivery. A service described accurately is the only protection either side has when something goes wrong.

No figures without a quotation

Prices, dates and the number of included revisions belong in the written quotation for your video. A figure published here that did not survive contact with your recording would be worse than none.

No work shown that is not ours to show

Customer recordings are confidential, so there is no showreel here and no footage from an order anywhere on this site. The frame on the home page is drawn in code, and the cue track on it is written to show the conventions a subtitle file follows rather than to stand in for a delivered order.

No claims about accuracy in the abstract

How close a file gets to the recording depends on the recording. What is promised is what the work consists of and what happens when a passage will not give up its words.

No payments taken on this website

There is no basket and no card field. Payment is arranged from the written confirmation, through the payment provider, whose page is where card details are entered.

And not part of the service at all

  • Translation into another language. Subtitles are produced in the language that is spoken in the recording.
  • Editing of the video itself: cuts, colour, sound mixing, graphics or thumbnails.
  • Live captioning of a stream, an event or a call as it happens.
  • Audio description for blind and partially sighted viewers, which is a different craft with its own standards.
The company

Who you are dealing with

A private limited company registered in England and Wales. The registered details below are the ones on the public register, and they appear at the foot of every page of this site.

Enquiries, orders, complaints and requests about your data all go to the same address: operations@subtitleflow.org. Anything that has to arrive on paper goes to the registered office.

SubtitleFlow LTD Registered in England and Wales Company number 17459348 Registered office 167-169 Great Portland StreetLondonEngland, W1W 5PF operations@subtitleflow.org subtitleflow.org

Send the running time, the language and what you need back, and a written quotation follows before anything begins.

Add subtitles to your video